Included with your bundle

Perfection for all. Everything you need.

The Sony a7 III packs some of the most advanced full-frame camera technology and features currently available into a high-performance body that is accessible to a wider spectrum of photographers and videographers, from enthusiast to pro. Every aspect of this remarkable camera has been refined for extraordinary full-frame image capture control and quality, from the image sensor and image processing system right down to the smallest operational details.The a7 III has been refined for extraordinary image capture control and quality from the next generation 24.2MP full-frame BSI image sensor and latest BIONZ X image processor, down to the smallest operational detail. Featuring 693 phase AF points with up to 10fps continuous shooting 4K HDR video and the longest battery life of any mirrorless camera to date –  the a7 III has everything you need.

Product Details

• Sony a7 III :
• Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor
• 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800
• Up to 10fps Silent or Mechanical Shutter with AE/AF tracking
• 693 phase-detection / 425 contrast AF points w/ 93% image coverage
• Eye-AF with AF-C; Direct AF point 4-way multi-selector; touch AF
• High Resolution 4K HDR Movie Shooting w/ full pixel readout, no pixel binning or crop
• The longest rated battery life of any Mirrorless camera at up to 710 images on a full charge
• Secure and versatile dual media slots (UHS-II SD Card compatible)
• 5-axis in-body image stabilization, 5-step shutter speed advantage
• SuperSpeed USB Type-C (USB 3.1 Gen 1 compatible) and Micro USB
• Sony FE 28-70 mm F3.5-5.6 OSS Standard Zoom Lens:
• Lightweight, compact 35 mm Full Frame standard zoom lens
• Built-in Optical SteadyShot image stabilization
• 7-blade circular aperture for beautiful defocusing
• Dust and moisture-resistant design
• Aperture (Max.): f/3.5-5.6, Aperture (Min.): f/22-3

Discover the beauty of close up shooting
FocalGain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Image quality evolves
Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed
The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II.  This results in high sensitivity with low-noise performance and wide 15-stop dynamic range.  It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode. Nothing less than spectacular images.

Back-illuminated full-frame sensor  Higher sensitivity and readout speed
The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.

Reducing noise in high-resolution images  Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Subtle gradation from shadow to highlight Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful color reproduction  More accurate color reproduction straight out of the camera
Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.

Take aim with high AF performance

4D FOCUS Autofocus performance evolves
AF performance is improved using the same AF advancements as in the a9 and applying it optimally. Once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.

4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.

4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.

Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly-it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Catch the eyes to see into the soul

Eye AF revolutionizes portraiture
With the a7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills – Even if face is partially hidden, Even if face is partially hidden, Even when looking down, Even when looking down, Even when backlit, and Even when backlit. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Focus control via touch screen
The a7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Capture decisive moments

Fast continuous shooting captures the height of a moment
The a7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10fps-or 8fps for live-view shooting-with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

Shoot continuously in absolute silence
This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting
When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

More realistic, expressive movies

High-resolution 4K HDR
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR…